Frequently Asked Questions


Are there any major differences between this year’s program and the previous programs?

As of February 2016, Pilot Health Tech NYC is now the Digital Health Marketplace.  This program is divided into two separate but complementary programs, the funding program and the matchmaking program. You can participate in both programs or whichever suits your organization's needs. Both programs are greatly enhanced: the Matchmaking Program will now be run twice annually and the Funding Program has been optimized to help companies close deals in their sales pipeline.

Matchmaking Program

How are Healthcare Partner and Company matches determined?

Using information provided by Company and Healthcare Partner, the digital Health Marketplace curates matches that will be productive for both parties. Companies identify the problems that their solutions address and Healthcare Partners identify the problems that are their highest priorities. Healthcare Partners then choose from a list of relevant Companies and the meeting is on!

Why attend a matchmaking event if not immediately attached to a funding program?

Digital Health Marketplace matchmaking events are an opportunity to lay the ground work for future sales with Hosts representatives who are warm prospects. Bolster your sales pipeline in just a few hours.

Are there geographic restrictions?

Healthcare Partners and Companies from all over are encouraged to participate in the Digital Health Marketplace's Matchmaking Program. Only Healthcare Partners and Companies based in New York City can apply to the Funding Program.

If I don't get selected during a matchmaking session, what should I do?

Remember, matches are made based on fit and particular Healthcare Partners needs. Selection is not a judgement of your potential to succeed. Even if you are not matched but want to apply to our Funding Program, we still encourage you to find an eligible Healthcare Partner using your own network.

Pilot Funding Program

I am a Company--how do I find a Healthcare Partner?

Early-stage health technology companies or 'Companies' can find Healthcare Partners via our matchmaking sessions or via your personal network. If you are a Company, you can find a Healthcare Partner by filling out the 'Find a Match' form by the April 3, 2016. Healthcare Partners will select which Companies they are interested in working with, and we'll reach out to selected companies to organize round-table discussions at matchmaking sessions.

If I find a Healthcare Partner or Company on my own, can I still apply for the funding program?

Yes, you are not required to go through the Digital Health Marketplace matchmaking process. We encourage you to email us indicating your intent and require that you submit a joint Healthcare Partner/Company application in order to be eligible.

Are 'Companies' required to partner with only the 'Healthcare Partners' listed on the website?

Absolutely not! As long as the host meets the Healthcare Partner eligibility criteria, Companies are welcome to apply with Healthcare Partners not listed on this website.

If selected, how much of my proposal could receive funding?

Digital Health Marketplace (previously Pilot Health Tech NYC) is providing $1,000,000 over three years to select pilot programs with the following parameters: 1) each selected winner will receive no more than 50% of the cost of an individual pilot project and 2) the Healthcare Partner/Company pair is responsible for providing funding or in-kind resources for the remainder of the budget, which must be of equal or greater value than the amount awarded. If selected, the two parties are free to decide how the Digital Health Marketplace funding will be allocated between Healthcare Partner and Company. The budget submitted as part of the application should be an accurate representation of the cost of the pilot program.

Who gets to keep the funding from the Digital Health Marketplace funding program?

The Healthcare Partner and Company are free to decide among themselves how to allocate that funding.

What are the benefits of the Funding Program?

Funding is awarded to be distributed between the Healthcare Partner and Company in order to defray the cost of a pre-sales pilot project. The winners will also receive pilot planning and implementation support, networking opportunities, resources, and promotion in major health events and conferences. In addition, selected winners will gain public exposure and access to key professionals, tools, and data within institutions that can help shepherd the pilot project. Please see prizes and perks here.

What does the Grantee Day entail?

Grantee Day is an exclusive event for winners of the program, where Healthcare Partners and Companies receive additional mentor-ship, enjoy networking and benefit from PR assistance and legal advice. Grantee Day helps winners ready their pilots for launch, with expert speakers providing guidance on measurement, evaluation and other best practices.

What happens during Pilot Day?

Pilot Day is the culmination of the program where over 200 health tech community members, investors, and press will gather to hear the winning pilots and learn about the ambitious projects.

I'm a direct-to-consumer company who is looking for a Healthcare Partner to help us reach a consumer population. Will I be at a disadvantage if my proposed pilot project does not require technology integration and reflects a small budget?

Definitely not! We are looking for a diversity of Healthcare Partners, pilot types and scales. The pilot proposal will be evaluated on the budget and scale of the pilot, including efficiency, completeness and realism of the pilot's budget.

If I want to do a pilot project with more than one host or innovator, what should I do?

Both Healthcare Partners and Companies are allowed to submit more than one pilot proposal with different partners. However, each pilot proposal submitted must be significantly different from one another in order to be eligible. For example, a Company cannot submit the same pilot proposal using all of the same products with several different Healthcare Partners, and vice versa. Each joint proposal must be unique in its own way.


How is Digital Health Marketplace (previously Pilot Health Tech NYC) different from an incubator or accelerator?

Digital Health Marketplace NYC is neither an incubator nor accelerator, but rather a program that focuses on the commercialization and dissemination of innovative health technologies. Digital Health Marketplace seeks to connect a large number of health technology companies with a diverse set of New York City-based healthcare organizations and stakeholders to support the creation of new pilot projects. These pilot projects may cover a range of focus areas and technology types that address the Affordable Care Act. The program offers funding, with no equity required for participation, to offset the costs of a pilot project that allows a Healthcare Partner to determine whether to purchase a Company's product or service.  Digital Health Marketplace works or partners with the organizations mentioned above in an effort to support the healthcare technology ecosystem in New York City.

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